
Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks
[ad_1]
The logo of Google Chrome shown on a smartphone.
Thomas Trutschel | Photothek via Getty Images
Google said Thursday it was pushing back its timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a positive for players like The Trade Desk and Criteo.
[ad_2]
Source link