Muscat, 22 Feb (ONA) — The Public Establishment for Industrial Estates – Madayn launched today the first integrated Omani digital platform (Souq Madayn) for displaying, buying and selling Omani products.

The event was held under the patronage of Dr. Said Mohammed Al Saqri, Minister of Economy.

Souq Madayn platform aims at displaying, buying and selling Omani products between companies (B2B), as well as offering government procurement (B2G). The platform will enhance the presence of national industries in local and foreign markets by utilising cutting-edge technologies and software, and taking advantage of e-commerce technologies.

Speaking at the event, Hilal Hamad Al Hasani, CEO of Madayn, said that the platform will be of benefit to Small and Medium Enterprises (SMEs) in promoting their products, increasing income, reducing costs and raising efficiency. “Madayn will seek to link Souq Madayn with the Tender Board, which will help in electronically distributing purchases in a smart and fair manner. This will eventually contribute to promoting Omani products and boosting production, as well as offering job opportunities for the Omani nationals,” Al Hasani pointed out.

He added, “As the Sultanate of Oman’s government is paying great importance to the digital transformation programme, being an essential pillar of strategic sectors and taking into consideration its impact on boosting the national economy, this platform comes to keep pace with the efforts made in this regard. It also devises digital solutions that increase the sales of Omani products and explore new markets for these products.”

Souq Madayn also complements the objectives of ‘Made in Oman’ Campaign, which is designed to encourage consumers, individuals and organisations, to choose locally manufactured products and services. The campaign also highlights the competent capabilities of the Omani products to compete locally and internationally; and stresses the significance of buying Omani products and its direct contribution to the national economy.

— Ends/Anas/AH