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OMRAN Group Announces Soft Opening of Alila Hinu in Mirbat


Mirbat, 20 Jun (ONA) —— Oman Tourism Development Company (OMRAN Group), the executive arm of the Sultanate for tourism development announced the soft opening of Alila Hinu, to kick-off its operational activities today. 


The boutique; beachfront eco-resort, rests on an endless bay and beach with stunning views of the Arabian Sea just off the southwest coast of the Wilayat of Mirbat, Governorate of Dhofar.


The five-star Alila Hinu is another addition to tourism scene in the Sultanate and its opening marks the operational launch of OMRAN Group’s second property under the Alila Hotels & Resorts luxury hotel brand in the Sultanate. 


This will play an important role to meet the growing tourist demand and support the hospitality sector. In addition, the resort has been established to reflect the diligence towards sustainability considering environmental aspects, the architecture and the balance between tradition and modernity.


On this occasion, Hashil Obaid Al Mahrouqi, CEO of OMRAN Group said: “The soft opening of Alila Hinu is an important step that reaffirms OMRAN Group’s role in driving growth through the investment in sustainable developments across the Sultanate. This also highlights the aligned efforts between OMRAN in partnership with Oman Investment Authority towards economic diversification, as well as our collaborative efforts with the Ministry of Heritage and Tourism in line with the National Tourism Strategy 2040.


Alila Hinu is a remarkable tourist addition to Dhofar Governorate, and we are confident that this resort will bring unparalleled experiences, enticing local visitors and global travellers to discover Oman from another perspective”


“We are delighted to showcase the ‘Alila Experience’ in such a spectacular location. Alila Hinu proudly settles in Mirbat, benefiting from its rich culture, humble villages, and beautiful landscape. To support this incredible nature, we are even more pleased to name this as an eco-luxury resort” said-, Martin Persson, General Manager of Alila Hinu.


Offering the best of both worlds, the resort flourishes in both marine life and nature reserves. Located between Jabal Samhan and the Arabian Sea, Alila Hinu is a nature lovers paradise, boasting the richest historical and cultural settings in the coastal town of Mirbat, in the Dhofar governate, 87 kilometers from Salalah Airport and accessible by road from the various governorates and wilayats in the Sultanate.


Alila Hinu will represent a new dimension for tourism offerings in the Sultanate in general, and Dhofar Governorate in particular. The Resort will house 112 stylish rooms, including various tourist facilities that contribute to enriching the visitors’ experiences, such as high-end villas equipped with all services, in addition to a range of recreational facilities to ensure a unique experience for the guests, as well as restaurants, swimming pools, and facilities for children.


As the largest hospitality investment group in the Sultanate, OMRAN creates new lifestyle and tourism destinations that supports domestic tourism and enhance the experience of local, regional, and international visitors. The Group Owns and oversees an array of renowned regional and international hospitality brands, amounting to 25 hotels and resorts with over 4,000 hotel rooms, as well as heritage and eco-tourism destinations celebrating the local culture and authentic Omani hospitality.

—- Ends/AH


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