When the company’s system blocks a word or phrase, a message pops up that reads: “Oops! Looks like the name you requested is not an approved one. Names may not be approved if they’re potentially offensive to other people, trademarked, or celebrity names. We’ve worked hard to get this list right, but sometimes we mess up. If you think this is an error, please contact our Customer Care team. Otherwise, please try again, keep it fun and in the spirit of sharing!”
It’s unclear if anyone actually purchased bottles with those custom labels and unlikely that any were produced, but Twitter users picked up on the apparent gaps in the restrictions and tweeted about it.
“We’re continuously refining and improving our Share A Coke personalization tool to ensure it is used only for its intended purpose,” a Coca-Cola spokesperson told CNN Business. “Words or phrases that have appeared in the preview mode of the tool may not necessarily be approved, but rather are words we have not previously assessed,” the spokesperson added. “Actual bottles are not made with words that are inconsistent with the program’s intent. We have clarified in the tool’s preview mode that proposed language may require further review.”
That’s the internet for you.