The new brand said breakfast products in its Pearl Milling Company packaging began to ship on May 31. The new packaging has the same red and yellow color scheme as Jemima’s packaging did, but it replaces Jemima’s image with a 19th century watermill, a call back to the company’s 1889 founding.
“We’ll also be keeping ‘New Name, Same Great Taste as Aunt Jemima’ on the new packaging to help transition people over to the new brand,” the company told CNN Business Thursday.
Products in the new packaging will continue shipping over the next few months, the company said, so they’re not available everywhere just yet.
“Retailers transition at different paces,” the brand said. “We are working closely with our retail partners to get the new Pearl Milling Company packaging on shelves. … People may still see some products under the old brand name as we work through the transition.”
Where you can get Pearl Milling Company products
Walmart is still working to confirm details about the status of its Pearl Milling products. Albertsons confirmed it began receiving Pearl Milling Company pancake mix and syrup product on May 31.
“As the Aunt Jemima items sell out, they are being replaced with Pearl Milling items,” an Albertsons Company spokesperson told CNN Business via email. “On-shelf timing will vary based upon product sell through.”
Food Lion says it expects Pearl Milling Company products to be in all 1,102 Food Lion stores by Sunday.
“Additional product is en route to stores that haven’t yet received them,” a Food Lion spokesperson told CNN Business via email. “The products will be available on our website once all stores are fully stocked. Some stores may still have a limited supply of Aunt Jemima products on shelves, as is customary with items on closeout.”
Target, Publix, H.E.B. and Shop Rite have not responded to requests for comment.
Canceling Aunt Jemima
Pearl Milling Company says its rebrand won’t change the way its products taste.
“As part of its rebranding journey, Pearl Milling Company set out to fulfill two promises: to continue delivering the same great-tasting products families have enjoyed for over a century and to inspire moments that matter around the breakfast table and in communities,” the company said.