Peloton Corporate Wellness is aimed at “providing employees access to innovative mental and physical health resources” the company announced Tuesday. The program gives participants access to the Peloton app, which features thousands of instructor-led fitness classes such as meditation, strength training and cardio. Discounts on Peloton hardware, including its popular bikes, are also included.
Peloton Corporate Wellness is launching after “several years” of interest from companies looking to include it as a work benefit, said Peloton President William Lynch. In an interview with CNN Business, he said that the goal is to “extend the Peloton universe to more communities” by growing beyond its current direct-to-consumer business.
Lynch declined to disclose pricing specifics, but said it’s a “really good value” for companies.
In its release, Peloton emphasized the mental and physical benefits its members experience using the app. According to a survey commissioned by the company, 77% of users said the classes made them happier and 65% said their mental health improved.
Peloton’s program is also aimed at expanding its app user base, which currently totals around 900,000 subscribers, and appease investors looking for growth. The company recently announced new pricing tiers for the app, with students paying as low as $6.99 per month and teachers, health care workers and first responders being charged $9.99 per month.